/* NG Marketing Digital · sistema de diseño v2 (Cobalto + Lima) */
@font-face{font-family:"Bricolage";src:url(/fonts/bricolage-grotesque-latin-800-normal.woff2) format("woff2");font-weight:800;font-display:swap}
@font-face{font-family:"Bricolage";src:url(/fonts/bricolage-grotesque-latin-600-normal.woff2) format("woff2");font-weight:600;font-display:swap}
@font-face{font-family:"Inter";src:url(/fonts/inter-latin-400-normal.woff2) format("woff2");font-weight:400;font-display:swap}
@font-face{font-family:"Inter";src:url(/fonts/inter-latin-600-normal.woff2) format("woff2");font-weight:600;font-display:swap}
:root{
  --ink:#0B1530;--cobalt:#2450E6;--cobalt-2:#1C40BD;--lime:#C8F04A;--paper:#F7F8FB;--white:#fff;
  --bg:var(--paper);--surface:#fff;--surface-2:#EEF1F7;--text:var(--ink);--muted:#556079;--line:#DDE2EC;
  --link:var(--cobalt);--accent-bg:var(--ink);--accent-fg:var(--lime);
  --ok:#0E7A47;--ok-bg:#E3F5EC;--warn:#8A5A00;--warn-bg:#FFF3D6;--bad:#B42318;--bad-bg:#FDE8E7;
  --r:16px;--r-sm:10px;--shadow:0 1px 2px rgba(11,21,48,.06),0 8px 24px rgba(11,21,48,.06);
  --f-display:"Bricolage",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --f-text:"Inter",system-ui,-apple-system,"Segoe UI",Roboto,Arial,sans-serif;
  --wrap:1160px;color-scheme:light dark;
}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]){--bg:#0B1530;--surface:#111C3A;--surface-2:#16244A;--text:#F2F4FA;--muted:#A9B3C9;--line:#24335C;--link:#7C9BFF;--ok:#5FD39A;--ok-bg:#0F3324;--warn:#F5C451;--warn-bg:#3A2C08;--bad:#FF8A80;--bad-bg:#3D1414;--shadow:0 1px 2px rgba(0,0,0,.3),0 8px 24px rgba(0,0,0,.25)}}
:root[data-theme="dark"]{--bg:#0B1530;--surface:#111C3A;--surface-2:#16244A;--text:#F2F4FA;--muted:#A9B3C9;--line:#24335C;--link:#7C9BFF;--ok:#5FD39A;--ok-bg:#0F3324;--warn:#F5C451;--warn-bg:#3A2C08;--bad:#FF8A80;--bad-bg:#3D1414}
*,*::before,*::after{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--text);font:400 17px/1.6 var(--f-text);overflow-x:hidden}
img,svg{max-width:100%;height:auto;display:block}
a{color:var(--link);text-underline-offset:3px}
h1,h2,h3,h4{font-family:var(--f-display);font-weight:800;line-height:1.08;letter-spacing:-.02em;margin:0 0 .5em}
h1{font-size:clamp(2.1rem,6vw,3.75rem)}h2{font-size:clamp(1.65rem,4vw,2.5rem)}h3{font-size:clamp(1.2rem,2.4vw,1.5rem);font-weight:600}
p{margin:0 0 1em}
:focus-visible{outline:3px solid var(--cobalt);outline-offset:3px;border-radius:6px}
.skip{position:absolute;left:-9999px;top:8px;background:var(--ink);color:#fff;padding:12px 16px;border-radius:8px;z-index:100}.skip:focus{left:8px}
.wrap{width:100%;max-width:var(--wrap);margin:0 auto;padding:0 16px}
@media(min-width:720px){.wrap{padding:0 24px}}
.muted{color:var(--muted)}.small{font-size:14px}.center{text-align:center}
.eyebrow{display:inline-block;font:600 13px/1 var(--f-text);letter-spacing:.08em;text-transform:uppercase;color:var(--link);margin-bottom:12px}
/* Header */
.hdr{position:sticky;top:0;z-index:50;background:color-mix(in srgb,var(--bg) 88%,transparent);backdrop-filter:saturate(1.4) blur(10px);border-bottom:1px solid var(--line)}
.hdr .wrap{display:flex;align-items:center;justify-content:space-between;min-height:64px;gap:12px}
.logo{display:flex;align-items:center;min-height:44px}.logo img{height:36px;width:auto}
.logo .l-dark{display:none}
@media (prefers-color-scheme:dark){:root:not([data-theme="light"]) .logo .l-light{display:none}:root:not([data-theme="light"]) .logo .l-dark{display:block}}
.nav{display:none;gap:4px;align-items:center}
.nav a{color:var(--text);text-decoration:none;padding:10px 12px;border-radius:10px;font-weight:600;font-size:15px}
.nav a:hover,.nav a[aria-current="page"]{background:var(--surface-2)}
@media(min-width:960px){.nav{display:flex}.menu-btn{display:none!important}}
.menu-btn{display:inline-flex;align-items:center;justify-content:center;width:48px;height:48px;border-radius:12px;border:1px solid var(--line);background:var(--surface);color:var(--text);cursor:pointer}
.mnav{display:none;border-top:1px solid var(--line);padding:8px 16px 16px}
.mnav.open{display:grid}.mnav a{display:flex;align-items:center;min-height:48px;color:var(--text);text-decoration:none;font-weight:600;border-bottom:1px solid var(--line)}
/* Botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;min-height:48px;padding:12px 22px;border-radius:12px;border:2px solid transparent;font:600 16px/1.2 var(--f-text);text-decoration:none;cursor:pointer;transition:transform .12s ease,background .12s ease;text-align:center;max-width:100%}
.btn:active{transform:translateY(1px)}
.btn-primary{background:var(--cobalt);color:#fff}.btn-primary:hover{background:var(--cobalt-2)}
.btn-lime{background:var(--lime);color:var(--ink)}.btn-lime:hover{filter:brightness(.95)}
.btn-ghost{background:transparent;color:var(--text);border-color:var(--line)}.btn-ghost:hover{background:var(--surface-2)}
.btn-wa{background:#128C7E;color:#fff}.btn-sm{min-height:44px;padding:8px 14px;font-size:15px}
.btn-block{width:100%}.btn[disabled]{opacity:.55;cursor:not-allowed}
.btns{display:flex;flex-wrap:wrap;gap:12px}
/* Secciones */
.sec{padding:56px 0}@media(min-width:720px){.sec{padding:88px 0}}
.sec-alt{background:var(--surface)}
.sec-ink{background:var(--ink);color:#F2F4FA}.sec-ink .muted{color:#A9B3C9}.sec-ink a:not(.btn){color:var(--lime)}
.hero{padding:48px 0 56px}@media(min-width:720px){.hero{padding:88px 0 96px}}
.hero h1 em{font-style:normal;color:var(--link)}
.hero .lead{font-size:clamp(1.05rem,2.2vw,1.3rem);color:var(--muted);max-width:640px}
.hero-grid{display:grid;gap:32px;align-items:center}@media(min-width:960px){.hero-grid{grid-template-columns:1.25fr 1fr}}
.proof{display:flex;flex-wrap:wrap;gap:8px 20px;margin-top:20px;font-size:14px;color:var(--muted)}
.proof span::before{content:"✓ ";color:var(--ok);font-weight:700}
.panel-demo{background:var(--ink);border-radius:24px;padding:20px;color:#F2F4FA;box-shadow:var(--shadow)}
.grid{display:grid;gap:16px}
@media(min-width:640px){.g2{grid-template-columns:repeat(2,1fr)}}
@media(min-width:900px){.g3{grid-template-columns:repeat(3,1fr)}.g4{grid-template-columns:repeat(4,1fr)}}
@media(min-width:640px) and (max-width:899px){.g3,.g4{grid-template-columns:repeat(2,1fr)}}
.card{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:22px;box-shadow:var(--shadow)}
.card h3{margin-bottom:6px}.card .price{font:800 28px/1.1 var(--f-display);margin:8px 0 2px}.card .price small{font:400 14px var(--f-text);color:var(--muted)}
.card-link{text-decoration:none;color:inherit;display:flex;flex-direction:column;transition:border-color .15s}
.card-link:hover{border-color:var(--cobalt)}
.tag{display:inline-flex;align-items:center;gap:6px;font:600 12px/1 var(--f-text);padding:6px 10px;border-radius:999px;background:var(--surface-2);color:var(--text)}
.tag-lime{background:var(--lime);color:var(--ink)}.tag-ok{background:var(--ok-bg);color:var(--ok)}.tag-warn{background:var(--warn-bg);color:var(--warn)}.tag-bad{background:var(--bad-bg);color:var(--bad)}
.list{list-style:none;padding:0;margin:12px 0}.list li{padding:6px 0 6px 28px;position:relative}
.list li::before{content:"";position:absolute;left:4px;top:13px;width:12px;height:7px;border-left:2.5px solid var(--ok);border-bottom:2.5px solid var(--ok);transform:rotate(-45deg)}
.list.x li::before{border:0;content:"–";color:var(--muted);transform:none;top:6px;width:auto;height:auto}
.stat{font:800 clamp(2rem,5vw,3rem)/1 var(--f-display);color:var(--lime)}
.steps{counter-reset:s;display:grid;gap:16px}.steps>div{counter-increment:s;padding-left:56px;position:relative}
.steps>div::before{content:counter(s);position:absolute;left:0;top:0;width:40px;height:40px;border-radius:12px;background:var(--cobalt);color:#fff;display:flex;align-items:center;justify-content:center;font:800 18px var(--f-display)}
/* FAQ */
details.faq{border-bottom:1px solid var(--line)}details.faq summary{cursor:pointer;list-style:none;min-height:56px;display:flex;align-items:center;justify-content:space-between;gap:16px;font-weight:600;padding:12px 0}
details.faq summary::-webkit-details-marker{display:none}details.faq summary::after{content:"+";font:600 24px var(--f-display);color:var(--link)}
details.faq[open] summary::after{content:"–"}details.faq p{padding-bottom:16px;color:var(--muted)}
/* Formularios */
.form{display:grid;gap:14px}.field{display:grid;gap:6px}
.field label{font-weight:600;font-size:15px}.field .hint{font-size:13px;color:var(--muted)}
input,select,textarea{width:100%;min-height:48px;padding:12px 14px;border-radius:12px;border:1.5px solid var(--line);background:var(--surface);color:var(--text);font:400 16px/1.4 var(--f-text)}
textarea{min-height:110px;resize:vertical}input:focus,select:focus,textarea:focus{border-color:var(--cobalt);outline:none;box-shadow:0 0 0 3px color-mix(in srgb,var(--cobalt) 25%,transparent)}
.check{display:flex;gap:10px;align-items:flex-start;min-height:44px;font-size:15px}.check input{width:22px;min-height:22px;height:22px;margin-top:2px;flex:none}
.alert{padding:14px 16px;border-radius:12px;font-size:15px}.alert-ok{background:var(--ok-bg);color:var(--ok)}.alert-bad{background:var(--bad-bg);color:var(--bad)}.alert-warn{background:var(--warn-bg);color:var(--warn)}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
/* Artículos */
.prose{max-width:720px}.prose h2{margin-top:1.6em}.prose h3{margin-top:1.3em}.prose li{margin:.3em 0}
.prose table{width:100%;border-collapse:collapse;font-size:15px;display:block;overflow-x:auto}.prose th,.prose td{border:1px solid var(--line);padding:8px 10px;text-align:left}
.prose blockquote{margin:1em 0;padding:12px 16px;border-left:4px solid var(--cobalt);background:var(--surface-2);border-radius:0 12px 12px 0}
.crumbs{font-size:14px;color:var(--muted);margin-bottom:16px}.crumbs a{color:var(--muted)}
/* Footer */
.ftr{background:var(--ink);color:#C9D1E3;padding:48px 0 96px;font-size:15px}.ftr a:not(.btn){color:#F2F4FA;text-decoration:none}.ftr a:hover{text-decoration:underline}
.ftr .cols{display:grid;gap:28px}@media(min-width:720px){.ftr .cols{grid-template-columns:2fr 1fr 1fr 1fr}}
.ftr h2.fh{color:#fff;font-size:15px;font-family:var(--f-text);font-weight:600;letter-spacing:.04em;text-transform:uppercase}
.ftr ul{list-style:none;padding:0;margin:0}.ftr li{min-height:36px;display:flex;align-items:center}
/* WhatsApp flotante (respeta zona del pulgar y barra inferior) */
.wa-float{position:fixed;right:16px;bottom:calc(16px + env(safe-area-inset-bottom));z-index:60;width:56px;height:56px;border-radius:50%;background:#128C7E;color:#fff;display:flex;align-items:center;justify-content:center;box-shadow:0 8px 24px rgba(0,0,0,.25)}
.sticky-cta{position:fixed;left:0;right:0;bottom:0;z-index:55;background:var(--surface);border-top:1px solid var(--line);padding:10px 16px calc(10px + env(safe-area-inset-bottom));display:flex;gap:10px;align-items:center;justify-content:space-between}
.sticky-cta .p{font:800 20px var(--f-display)}@media(min-width:960px){.sticky-cta{display:none}}
.has-sticky .wa-float{bottom:calc(88px + env(safe-area-inset-bottom))}
/* Tabla de precios */
.tbl{width:100%;border-collapse:collapse;font-size:15px}.tbl th,.tbl td{padding:12px 10px;border-bottom:1px solid var(--line);text-align:left;vertical-align:top}
.tbl-wrap{overflow-x:auto;-webkit-overflow-scrolling:touch;border:1px solid var(--line);border-radius:var(--r);background:var(--surface)}
/* ========== Panel interno ========== */
.app{display:grid;min-height:100vh}@media(min-width:960px){.app{grid-template-columns:248px 1fr}}
.side{display:none;background:var(--ink);color:#C9D1E3;padding:20px 14px;position:sticky;top:0;height:100vh;overflow:auto}
@media(min-width:960px){.side{display:block}}
.side a{display:flex;align-items:center;gap:10px;min-height:44px;padding:8px 12px;border-radius:10px;color:#C9D1E3;text-decoration:none;font-weight:600;font-size:15px}
.side a:hover{background:#16244A;color:#fff}.side a[aria-current="page"]{background:var(--cobalt);color:#fff}
.side .grp{font-size:12px;text-transform:uppercase;letter-spacing:.08em;color:#7D89A6;margin:18px 12px 6px}
.main{padding:20px 16px 110px;min-width:0}@media(min-width:960px){.main{padding:28px 32px 48px}}
.topbar{display:flex;flex-wrap:wrap;gap:12px;align-items:center;justify-content:space-between;margin-bottom:20px}
.topbar h1{font-size:clamp(1.6rem,4vw,2.2rem);margin:0}
.tabs{position:fixed;left:0;right:0;bottom:0;z-index:50;display:grid;grid-template-columns:repeat(5,1fr);background:var(--ink);padding-bottom:env(safe-area-inset-bottom)}
.tabs a{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:2px;min-height:60px;color:#C9D1E3;text-decoration:none;font-size:11px;font-weight:600}
.tabs a[aria-current="page"]{color:var(--lime)}.tabs svg{width:22px;height:22px}@media(min-width:960px){.tabs{display:none}}
.kpis{display:grid;gap:12px;grid-template-columns:repeat(2,1fr)}@media(min-width:900px){.kpis{grid-template-columns:repeat(4,1fr)}}
.kpi{background:var(--surface);border:1px solid var(--line);border-radius:var(--r);padding:16px}.kpi b{display:block;font:800 26px/1.1 var(--f-display)}.kpi span{font-size:13px;color:var(--muted)}
.board{display:grid;gap:12px;grid-auto-flow:column;grid-auto-columns:minmax(260px,1fr);overflow-x:auto;padding-bottom:8px;scroll-snap-type:x mandatory}
.col{background:var(--surface-2);border-radius:var(--r);padding:12px;scroll-snap-align:start;min-height:120px}
.col h3{font:600 14px var(--f-text);display:flex;justify-content:space-between;margin:4px 4px 10px}
.item{display:block;background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:12px;margin-bottom:8px;color:var(--text);text-decoration:none}
.item:hover{border-color:var(--cobalt)}.item b{display:block;font-size:15px}.item small{color:var(--muted)}
.rows{display:grid;gap:8px}.row{display:flex;flex-wrap:wrap;gap:8px 16px;align-items:center;justify-content:space-between;background:var(--surface);border:1px solid var(--line);border-radius:12px;padding:12px 14px;color:var(--text);text-decoration:none}
.row:hover{border-color:var(--cobalt)}
.howto{border:1.5px dashed var(--cobalt);border-radius:var(--r);background:color-mix(in srgb,var(--cobalt) 6%,var(--surface));padding:4px 16px;margin:0 0 20px}
.howto summary{min-height:48px;display:flex;align-items:center;font-weight:600;cursor:pointer;color:var(--link)}
.check-item{display:flex;gap:12px;align-items:flex-start;padding:12px 0;border-bottom:1px solid var(--line)}
.check-item form{flex:none}.check-box{width:28px;height:28px;border-radius:8px;border:2px solid var(--line);background:var(--surface);display:flex;align-items:center;justify-content:center;cursor:pointer;color:#fff;padding:0}
.check-box.on{background:var(--ok);border-color:var(--ok)}
.progress{height:10px;background:var(--surface-2);border-radius:999px;overflow:hidden}.progress i{display:block;height:100%;background:var(--cobalt)}
.toolbar{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:16px}
.toolbar input,.toolbar select{width:auto;flex:1 1 180px}
@media print{.hdr,.ftr,.wa-float,.sticky-cta,.side,.tabs,.noprint{display:none!important}body{background:#fff;color:#000;font-size:12pt}.main{padding:0}.card{box-shadow:none}}
@media (prefers-reduced-motion:reduce){*{scroll-behavior:auto!important;transition:none!important}}
@media(max-width:640px){.tbl-precios thead{display:none}.tbl-precios tr{display:grid;grid-template-columns:1fr auto;gap:6px 12px;padding:16px;border-bottom:1px solid var(--line)}
.tbl-precios td{border:0;padding:0}.tbl-precios td:first-child{grid-column:1/-1}.tbl-precios td:nth-child(3){grid-column:1;color:var(--muted);font-size:14px}.tbl-precios td:nth-child(4){grid-column:2;grid-row:2/4;align-self:center}}
.btn:focus-visible{outline:3px solid var(--lime);outline-offset:2px}
.toast-wrap{position:fixed;bottom:24px;right:24px;z-index:9999;display:flex;flex-direction:column;gap:12px;max-width:440px;width:calc(100vw - 32px);pointer-events:none}
.toast-msg{background:var(--ink);border:1.5px solid var(--cobalt);color:#F2F4FA;padding:16px 20px;border-radius:14px;box-shadow:0 12px 32px rgba(0,0,0,.45);font-size:14px;line-height:1.5;pointer-events:auto;animation:toastIn .25s ease}
.toast-msg.toast-err{border-color:var(--bad)}
.toast-msg.toast-ok{border-color:var(--lime)}
@keyframes toastIn{from{opacity:0;transform:translateY(12px)}to{opacity:1;transform:translateY(0)}}